Last updated: 20 October 2026
Poolbuild respects your privacy. This notice explains how personal information is collected and used when you visit poolbuild.co.uk, contact us about swimming pools, spas or related services, or engage with our business.
1. Who is responsible for your information?
The organisation operating this website is Brookforge Limited, trading as Poolbuild. For privacy enquiries, contact [email protected] or write to Midway House Herrick Way, Staverton Technology Park, Staverton, Cheltenham, Gloucestershire, GL51 6TQ.
2. Information we collect
Depending on how you interact with us, this may include your name, email address, telephone number, property or project address, details of your enquiry, correspondence, quotation and project records, and technical website information such as IP address, device/browser information and cookie identifiers.
3. Why we use it and our lawful bases
- Enquiries and quotations: to respond to your request and discuss potential work. Our lawful basis is taking steps at your request before entering a contract, or our legitimate interest in responding to business enquiries, as appropriate.
- Providing services: to plan, deliver and manage agreed projects, relying on contractual necessity where applicable.
- Accounts and legal obligations: to maintain required financial and business records, relying on legal obligation.
- Website security and administration: to protect and operate our website, relying on our legitimate interests in security and reliable operation.
- Analytics and optional technologies: where consent is required, we rely on your consent. We will not use optional cookies or similar tracking before obtaining any consent required by law.
- Marketing: if we send marketing communications, we will use the lawful basis and electronic marketing permissions applicable to the circumstances, and provide an opt-out where required.
Where we rely on legitimate interests, those interests include answering enquiries, running our business effectively and protecting our website. We consider these against individuals’ rights and freedoms.
4. Contact forms and correspondence
If you submit an enquiry through our website or contact us by email or telephone, we use the information to respond and, where appropriate, prepare quotations and arrange services. Please do not submit sensitive personal information unless it is necessary and we have requested it.
5. Cookies and analytics
Our website may use essential cookies needed for security and basic functionality, and optional analytics technologies including Google Analytics and Google Tag Manager. Google Tag Manager is a tool for deploying website tags; individual tags may collect information depending on configuration. We will explain optional technologies in our cookie controls and seek consent where legally required. You can manage cookies through the site’s consent controls, where available, and your browser settings. [VERIFY ACTUAL COOKIES, TAGS, PURPOSES, DURATIONS AND CONSENT CONTROLS BEFORE PUBLISHING.]
6. Who we share information with
We may share information with service providers who help us operate our website, manage communications, host data, provide analytics or deliver projects, but only where necessary and subject to appropriate safeguards. These may include website hosting and security providers, email and contact-form services, professional advisers, and contractors involved in your project. We may also disclose information where required by law. [CONFIRM ACTUAL PROVIDERS AND ANY OTHER RECIPIENTS.]
7. International transfers
Some technology providers may process information outside the UK. Where this occurs, we assess the transfer and use an appropriate legal mechanism, such as UK adequacy regulations or approved contractual safeguards, where required. [CONFIRM COUNTRIES, TRANSFER MECHANISMS AND HOW SAFEGUARDS CAN BE OBTAINED.]
8. How long we keep information
We retain personal information only for as long as needed for the relevant purpose, including responding to enquiries, managing projects, meeting legal and accounting obligations and resolving disputes. Retention periods depend on the record and applicable requirements. We normally retain enquiries that do not result in a project for 12 months after the last contact, unless a longer period is justified by an ongoing discussion, dispute or legal requirement. Customer and project records, accounting records and analytics information are subject to separate retention periods that we are confirming before publication. [CONFIRM CUSTOMER/PROJECT, ACCOUNTING AND ANALYTICS RETENTION PERIODS.]
9. Your rights
Depending on the circumstances, you may have rights to access, correct or erase your information, restrict its use, object to processing, and receive or transfer certain data. You may withdraw consent at any time where processing is based on consent, without affecting earlier lawful processing.
Your right to object: You can object to processing based on legitimate interests, and you have the right to object to processing for direct marketing at any time.
To exercise your rights, contact us using the details above. We may need to verify your identity before fulfilling a request.
10. Complaints
Please contact us first if you have concerns. You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint/.
11. Information you provide
Information marked as required on an enquiry form is needed for us to respond effectively. If you do not provide sufficient contact or project information, we may be unable to answer your enquiry or provide a quotation. Information required under a contract or by law will be explained when relevant.
12. Automated decisions
[CONFIRM WHETHER ANY SOLELY AUTOMATED DECISION-MAKING OR PROFILING WITH LEGAL OR SIMILAR SIGNIFICANT EFFECTS OCCURS; IF SO, DESCRIBE IT.]
13. Updates
We may update this notice when our services, technology or legal obligations change. The latest version will be published on this page, with the update date shown above.